Why is it important to have a presence in social networks?
Posted on November 19, 2015
People today don’t get home with the same questions as they did years ago.
People today don’t get home with the same questions as they did years ago. Where is the bathroom? Today they ask where there is a plug for connecting the phone and WiFi password.
This is understandable because all of us are about 4 hours per day on social networks. On our way to work, at lunchtime or after work hours. And why not ... at work if we get a birthday notification at 4 pm on a Wednesday, we bet you would view it.
Social networks are the corporate ties with users which are increasingly becoming Online Call Center Customer Centers. Answering queries from social networks, either through a form, a direct message or a # which allows further consultations has phased out the traditional 0800 gradually.
This can be seen in several sites like UPS or Banco Galicia. Both have focused on Facebook. Allowing users to consult any doubts or help when needed. This helps people to communicate by phone and not having to wait for an operator to solve a simple problem. It also helps the company to keep a record of consultations and an estimate of the most common queries.
But... What benefits we bring to social networks ?
While making the decision to be present in social networks is very simple. Before taking this important step we must take some considerations at the same time ... The most important is to have a strategy. Implying?
Now, all this should constant and make sure your page does not become obsolete with information from previous years. To do this we need to keep updating channels, especially... top relevant content to the company and the date. Provide a response within minutes, if possible, to customers to keep their loyalty and respect for the brand. This interaction should be fluid, depending on the voice that has the company in the networks.
In Connaxis we are dedicated to studying business, to accompany them in the communication process. Those who either started on social networks or want to better their communication with other brands and objectives. We look for the online success of each client.
So please tell us, how is your online presence?