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We led the brand restyling and the digital transformation process of AMI. We started the project with exhaustive market research and an analysis of the company's situation focused on digital media. Subsequently, we conducted several workshops together with their managing team to design a digital marketing plan that we update each year (Goals setting, awareness, positioning and merchandising strategies and action plan).
We are in charge of the real time optimization of their website (search engine optimization, information architecture, user experience and conversion funnel). We manage their communities in social networks, and we generate Google optimized contents to position AMI as a reference in health and wellness through their corporate blog. In addition, we design, configure, monitor and optimize all their digital advertising campaigns and we work closely with their sales team to optimize the conversion of all marketing activities carried out.