The Cupcake Factory BA asked Connaxis for a state-of-the-art website that could reflect the spirit their specialty cupcakes. The website needed to be user-friendly, attractive, and to create an enjoyable experience that displayed all the delicacies available for delivery.
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Connaxis designed the Cupcake Factory BA's website to create an experience of 'being inside a cupcake.' The first landing page uses a design to create the 'top of the cupcake,' and the last page is the 'bottom of the cupcake. This unique layout creates an amusing experience for users.
The Cupcake Factory BA didn't have a pre-existing website, so creating their website was a completely new and original project from start to finish. The client needed to ensure that all their featured products were designed to allow users to get involved in an interactive and unique experience. The purpose of this website was to provide information to potential customers.
Our IT experts included a jQuery carousel, loader and full page scroll-down. The technology used was HTML5. The site features four different tabs for products, and inside each of these tabs users can use arrows to navigate through all their cupcake's flavors. Another feature that we successfully implemented was the inclusion of a contact page, which allows users to leave their comments and place orders.
Connaxis created a beautiful website that creatively displays information and imagery. The site also features an intuitive layout and an easy-to-navigate experience. The second phase of this project consisted of launching an internet marketing campaign, which is key for generating brand awareness and for driving quality website traffic. The overall outcome achieved for project is a successful and strong online position.
