Yunoo asked Connaxis to create an avatar that would be an online spokeswomen for Yunoo.
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Yunoo helps people manage their expenditures through an online web application.
Yunoo asked Connaxis to create an avatar that would be the online spokeswomen for Yunoo. The application provides: insight into users' finances, a community that helps users manage expenditures, and concrete savings on services that users buy with third parties.
Through the use of effective imagery, bullet points, and screen recordings, we created a one-minute animation where the Yunoo spokesperson presents the three pillars of Yunoo: insight, community, and savings.
The animation turned out to be a very powerful communication tool. After launching the animation, Yunoo experienced a remarkable increase in the quantity of new members who signed up to join the Yunoo community. This project has proven that using a visual representation to explain a difficult concept can be much more effective than a simple text-based webpage.
