Connaxis' focus for this project was to provide online consulting, analysis, information architecture, design and development for the global launch of new product range through a variety of media channels.
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Connaxis' focus for this project was to provide online consulting, analysis, information architecture, design and development for the global launch of new product range through a variety of media channels.
We worked with Innovus on a product launch strategy which includes: a multi-language launch site, a web application, and an iPad design. Our objectives were to engage users with décors by making the action of browsing and the mentality of creativity key interaction points for users and to communicate technical information quickly and easily.
Consulting, analysis and expert planning allowed us to structure, design and build a complex site with tight deadlines. The UX consulting was aimed at encouraging the interaction between product and end-user with ease and simplicity, whilst the strong branding encouraged creativity from the user.
This project resulted in a site that showcases a new product range, allows users to interact easily to create moodboards, and allows users investigate the range through innovative functionality. This site is still in beta phase, although conversions are seeing an increase. This project was made for our UK partner Surreal Creative.
