Connaxis created an energetic and sassy website for their new energy drink, Effex. Effex's drink contains all natural ingredients and, as such, it was important that the website's message communicated well-being in addition to high-levels of energy.
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Feel the Effex; Product Presentation
Our young American entrepreneur clients wanted an energetic and sassy website for their new energy drink, Effex. Effex's drink contains all natural ingredients and, as such, it was important that the website's message communicated well-being in addition to high-levels of energy.
Our 3D specialists created a lifelike image of the Effex can. The designers then wrapped the can in dancing flares of fire, emphasizing the energizing effect of the product. We also used a playful animation that guides the user on an aquatic journey through the advantages of the product. The water symbolizes the naturalness of the drink and its refreshing qualities.
The stimulating design clearly conveys the Effex virtues of clarity, professionalism, and attention to detail. We used Flash and After Effects to bring this energy drink to life.
