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Crowdsourcing is one of the fastest growing phenomena in the internet world. Through the use of online communities to outsource services, crowdsourcing gives businesses and individuals access to numerous, high-quality results for a cost-effective price. Guerra Creativa is a community platform for crowdsourcing creative work and a great success for Connaxis.
For this project, the Connaxis’ four interactive service units really came together to create synergy. With designers in mind, Connaxis created an engaging website through vibrant colors and careful composition. The creative concept of a computer mouse as a battle weapon is unique and has proven extremely popular.
Our development team worked from scratch building the website in CakePHP. A thorough analysis was conducted in order to determine the most appropriate social network functionalities and provide an extensive set of tools for the contest holders and designers. Connaxis chose CakePHP as a development framework for its flexibility and usability. Performance oriented development has provided a fast and robust application.
Turning Guerra Creativa into a true success case required more than just web design and development alone. Our Internet Marketing and SEO department carefully mounted an online campaign in order to successfully reach the website’s two target groups: contest holders and creative designers. The combination of Search Engine optimization, online advertisement and the participation within social media resulted in brand awareness and an increased quantity of quality website traffic. Guerra Creativa’s total memberships climbed above 6,000 users within six months, which clearly demonstrates the site’s marketing campaign success.
Guerra Creativa’s marketing success is kept ongoing by the Connaxis Support department. Additionally, our support team handles all phone, email and chat enquiries in English, Spanish and Portuguese, giving the community the attention they deserve.
Connaxis’ provides Guerra Creativa with website hosting services using a high-performance server in order to manage large volumes of web traffic.