Connaxis
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www.YourCompanyName.com: What is it worth and how to increase it’s value?
December 18, 2007 Like real estate or a company a website has a certain value. In real estate the value depends on the location; size and quality of the property. The value of a company is measured by its earning power. The profit generated by a company jointly with its growth perspective. However on the internet space is unlimited; competition is worldwide and entry barriers are low. Your competition is only one click away. So you might wonder; what is the value of my online property and how can I increase its value. Luckily, common rules of the game still apply:-
- What is your online strategy?
- What is your online location?
- What about your online infrastructure?
- Are you making more or less money online compared to the competition?
At Connaxis we have just launched our new and improved website; Connaxis Version 2.0 (www.connaxis.com). In this new version we are improving on the points we will discuss here below. What can you do to increase the value of our Online Property?
1. Make sure that you have a winning online strategy
You need a solid strategy so that potential customers will buy from you and not from the competition. You are either cheaper; more specialized; have more depth; or you provide some special added value making it worthwhile for customers to buy from you. At Connaxis we initially follow a penetration strategy. Our clients are located in the developed world and we work from a cost base of a world in development. Over the years we have aimed to dominate the field of Creative Outsourcing. We will be able to do so because Connaxis has a comparative advantage. Argentina is full of very creative and highly educated people. Argentineans are creative by nature. They have the fine taste that is very much appreciated in Europe. They are born with it. Something you will not find in India or China.
2. Location; location; location
Next you have to make sure that your site becomes a triple A location. You need to make sure you have more qualified traffic then your competitors. Next to paid promotion of your website, online (Search Engine Advertising) and offline, you should also make sure your website can be found organically via Search Engines. Your website should be optimized for Search Engines (Search Engine Optimalization). Your site:-
- Should contain the correct keywords so that people that look for your services using a search engine can find you.
- Be accessible to Search Engines Spiders, so that your services can be indexed via Google.
- Should have incoming links from websites with a high page rank.
Connaxis Version 2.0 is completely optimized per service offering. Every service has its own landing page. We have defined the market of each service offer and compared our keywords with the keywords of the top 10 competitors in that field. Besides, we have developed an inbound link strategy to get websites with a high page rank to link to us. We have chosen the following keywords for the Connaxis Homepage: ‘Creative Outsourcing’ and ‘Outsource Argentina’
Example:-
See ‘Outsource Argentina’ in Google.com (First Page Ranking!)
See ‘Creative Outsourcing’ in Google.com (First & Second Page Ranking!)
The website does not work with tables but is completely set up using XHTML; CSS and .div’s so that Search Engine Spiders can easily read the website. Finally our URL’s do not look like programming code.
3. Choice of Technology + Design + Online Functionality = Success
So now you have defined a winning online strategy and you are generating more traffic to your site then the competition! Good start but you are far from ready. Now you compare your design, the technology you use and your functionality with that of your direct competition. Is your design friendly, inviting, intuitive? Does the technology you use allow you to incorporate new features easily and cheaply? How quickly do the pages load? And do you provide your customers with easy and straightforward tools to help them make informed buying decisions? How do you compare to the competition on these points? Are you worst in class or the best? Better be the best. At Connaxis we have continued to build and improve on our house style which we appreciate enormously. We have included a Content Management System based on Ruby on Rails; a new and exciting programming language. This allows us to update the different information sections (News; Case Studies; Testimonials) on the fly. We have also added various contact features using AJAX; Contact; Tell a Friend and Sign up for our Newsletter.
4. How to calculate the value of your online property?
Now it can still happen that you have gone through the first three steps and everyone is watching but nobody is buying. You need to convert prospects to clients. When you can increase your conversion of your website it will have a higher value. You need to figure out how to entice people to buy. You can make different landing pages per service offering and see which one works best. You can add a time limited offer to get people to decide now. Anything is allowed as long as you beat the competition. Now, how do you calculate the value of your site? Let’s say you have 4 requests per month over the course of 2007. From these requests you convert an average of 2 requests. Every conversion has a net worth of Euro 250 (Income -/- Total Costs). In 2007 your site was Euro 6000 (12 * 2 * Euro 250) worth. Now let’s assume you can increase the amount of requests to 14 per month whereas the conversion stays the same at 50 %, meaning 7 sales. So over 2008 your website is Euro 21000 worth. An increase of Euro 15000! I wish my offline property would rise in value at this speed! At Connaxis we have experienced great ROI on our website. Many customers admire the design of our website. The quality of our site makes that they rely on us for outsourcing their work. In the last quarter we have signed up several new clients. We would never have found these companies was it not for Google Adwords that allowed these clients to find us. As you can imagine these deals increased substantially the value of our property, the Connaxis website. Where will the value of our website be in 5 years from now? If we can ‘Stay Competitive’, if we can beat the competition, the sky can be the limit. Not only for us but also for you! We know what to do and have all the specialists in house to increase the value of your online property. Please contact us via the web form on our site and we will start helping you right away to beat your online competition and to increase the value of your website. Stay competitive with Connaxis!
About Connaxis
Connaxis is an Outsourcing Consultancy and Service Delivery Company based in Buenos Aires, Argentina. Our services include Outsourcing Consultancy; Dedicated Resources and Service Delivery. Our Service Delivery Center provides Web Development; Internet Marketing and Multilingual Support. Connaxis helps companies stay competitive and operates as an extension of the client organization.
For more information on Connaxis: www.connaxis.com | +54 11 52465987
Peter van Grinsven Peter.van.grinsven@connaxis.com | Managing Director
Labels: Creative Outsourcing; Outsource Argentina; Outsourcing Consultants; Dedicated Resources; Web Development; Internet Marketing; Multilingual Support
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