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Food for Thought | Build a city around your online property!
The era of web development as a specialty good is coming to an end. Web development is moving towards becoming a commodity. Competition in web development is fierce and the act of buying design and development will soon become even easier. Connaxis recently launched Guerra Creativa, a community for creatives where anyone can crowdsource various types of design work easily. This is done by a fully automated process that has proven to be the most cost effective way to get quality designs. Soon there will be a similar process to add coding, content management and hosting to make the entire website creation procedure complete. Making a standard website will no longer be a mystery for the masses; it will be a commodity that can be bought online through a few clicks of the mouse.
A great website is only one piece of the puzzle in creating a successful online business. The next step is to understand how to situate your site in a place where it has the potential to acquire value. Let me give you an example. The Connaxis offices are located in the middle of Buenos Aires in a standard office building quite close to the city center. The building has 12 floors and about 300 square meters per floor. The value of the building depends on how much money can be generated per month. It can generate money because it is in high demand - in the center of a city where 13 million people reside. These people work in businesses and businesses need office space. Now, let's move the same building to a desert far away from any human activity. What would it be worth? Nothing. As you can see, the better your location, the more valuable your piece of real estate will become. The internet is no different. Many people are browsing the net but not necessarily visiting your website. Neither do they form a community. Your website might as well be in the middle of the desert. How do you determine the value of your website? What potential does it have? It normally depends on how much money your site can or will generate. As long as your website is situated in the middle of the desert it will be worthless!
You should have a strategy in place that will put your virtual real estate in the middle of town so that it has value now; and the potential for greater value in the future. We advise three strategies for building a city around your online property. The first is to position your website in the search engines, the second is to start online marketing campaigns and the third is to build a community around your website. Let's work down our small list.
Position your website in search engines
This is called building 'organic traffic'. Decide which key phrases best describe your business. After an extensive analysis we decided that we would position Guerra Creativa for the following key phrase: 'Web design and Logo Contest'. After optimizing the site and employing link building strategies, Guerra Creativa will appear in search engine results for different combinations of our key phrase. When people search for any combination of these words they will end up at Guerra Creativa. Choose your key phrase wisely - do you want to choose a key phrase that has tough competition and will take longer to get to the first page of the search engine or a key phrase with less competition and quicker results? When successful, your organic traffic results will generate a lot of free and quality traffic to your virtual property which will increase its value.
Drive traffic to your site through internet campaigns
The easiest way of buying traffic is to start an online internet marketing campaign, such as Google Adwords. When executed correctly, these campaigns immediately bring qualified traffic to your site. There are many marketing campaigns that you can use; you just have to choose which one is best for you.
The holy grail of city planning. Start a community!
Your work doesn't stop there! An online marketing campaign can turn out to be a very pricey endeavor if your visitors don’t turn into customers or clients. What can you offer your visitors that will keep them on your site and not the "shop" next door? Think in terms of creating a community for your business so that visitors will want to participate in the community of your site, tell their friends about it, and ultimately, keep coming back.
People populate a city because there they can find things they need. Be it income, social contacts, information and news, education, products and entertainment, people group together because basic needs are met in a community. People populate a city because they find the things they need there. Be it income, social contacts, information and news, education, products and entertainment; people group together because basic needs are met in a community. With Guerra Creativa we are going beyond basic needs, to not only create a city around our virtual property, but to have it populated with raving fans of Guerra Creativa - people who love and admire what Guerra Creativa offers them.
Stay tuned to our site to see if we achieve our goal!
About Connaxis
Connaxis is a Creative Outsourcing specialist. We offer high quality creative services for the following: Web Design, Graphic Design, Flash, 3D, Animations, Games and Video. Furthermore we offer services such as programming, internet marketing and support. For more information on Connaxis, please visit our corporate website: www.connaxis.com. To view examples of our work please visit our portfolio website: www.creative-outsourcing.com. Call us on NL: +31208080017 US: +16468108783 ARG: +541152465987 or mail us at contact@connaxis.com.
Connaxis helps companies stay competitive and works as an extension of the client organization.