Getting from a business case to a functional website where Return on Investment (ROI) is taken into account is a complex process. Apart from the design and implementation of the website, issues like target group(s), functionality, user friendliness and conversion paths have to be taken into account to achieve the goals that were set. Connaxis has developed the Connaxis´ Integrated Approach (CIA) to manage the complete process of making and managing an ROI-driven web application.
The CIA starts with a pre-process in which based on clear goals the marketing strategy and technical specifications for the web application are defined, in order to prevent surprises afterwards. The results of this phase form the input for the implementation phase. At the start of implementation of the web application it is perfectly clear what exactly will be implemented and how this web application will help reach the desired results. Then, when the application has gone live, different forms of support might be needed and specific internet marketing campaigns can be carried out to manage the web application over time.
The activity matrix of the Connaxis’ Integrated Approach is as follows:
Would you like to know more about the Integrated Approach? Feel free to contact us and let us know what we can do for your company. We’re looking forward to hear from you.